Core Founding Team and Partners

Founding Team and Partners

	Farah Zafar, Co-Founder & CEO Farah Zafar is an influential business leader who has been the right hand to visionary Rulers, sovereign wealth funds, and publicly listed tech conglomerates. As an award-winning Chief Legal Officer and Managing Director at Phoenix Group, Farah has been pivotal in brokering private and government deals for some of the largest Bitcoin mining operations in the world. She recently led Phoenix Group to a multi-billion dollar IPO and brings over two decades of unrivalled corporate experience to her leading role as CEO of Lyvely.
	Dave Catudal, Co-Founder & CXO Dave Catudal is an accomplished entrepreneur with an extensive background in product innovation and e-commerce. Credited with founding successful ventures with exits in the wellness industry, Dave is building the future of SocialFi at Lyvely, integrating various aspects of e-commerce and Web3 to deliver an unmatched experience in the digital economy.
	Bijan Alizadehfard, Board Member Bijan is a visionary founder, investor, and a pioneer in the crypto space. He is the Co-founder and CEO of Phoenix Group, a publicly listed tech conglomerate who is amongst the largest Bitcoin mining operators in the world. He is also the Founder of Cypher Capital, a Web3 VC fund and blockchain thinktank in the UAE.
	Bill Qian, Head of Investments Bill is a thought leader and driving force in Web3 and blockchain. As Managing Director of Phoenix Group, Chairman of Cypher Capital (a Web3 VC fund), and CIO at M2 (a fully regulated crypto exchange), his influence spans multiple facets of the industry. He previously led M&A at Binance Labs, managing over $20 billion of investments towards cutting-edge blockchain technologies.
	Khadija Shampte, Head of Operations Khadija Shampte is a security consultant and operations manager with over three decades of experience. She has worked extensively with private corporations and governments across the globe providing her services for security, intelligence, and systems management.
	Andy Tang, Head of Growth Andy Tang is a seasoned tech executive who has led various crypto exchanges and Web3 projects to global success. He has previously held positions such as Senior Vice President at BitGet, Head of Business Development at OKX, Regional Head of Growth at Huobi, and is highly regarded for his management of global KOL and influencer networks.
	Karan Gandhi, Lead Analyst & Web3 Partnerships Karan is an experienced analyst and business development director with a deep knowledge of Web3 and blockchain. As an influential crypto VC, he has spearheaded multi-million dollar investments and partnerships across the Web3 ecosystem. His insights are highly sought-after, and he has graced several global conferences as a keynote speaker.
	Sean MacGuire, CTO Sean is a renowned Developer, DevOps expert and cybersecurity advisor with multiple patents to his credit dating back to 2002. He created the first web-based Systems and Network monitoring tool, which resulted in a successful acquisition, and holds patents in Fintech and Media, and is currently focused on Security.
	Maxim Fedin, Lead Blockchain Developer Maxim Fedin is an accomplished developer and product designer with extensive experience in blockchain technology and smart contracts. He has previously held prestigious positions including as Head of Blockchain at Optic, and Senior Blockchain Developer at Layer3.
	Elsa Yahya, Legal & Regulatory Elsa is a legal prodigy with over a decade of experience navigating complex corporate, commercial, governance, and regulatory matters while spearheading multi-billion dollar mergers and acquisitions. As Group Legal Director at Phoenix Group and Head of Legal & Regulatory at Lyvely, Elsa is instrumental in ensuring Lyvely’s successful cryptocurrency framework and compliance globally.

Lead Investor & Board Member Phoenix Group is one of the largest Bitcoin mining operators globally and a publicly listed corporation. Its portfolio of Web3 and blockchain infrastructure companies include M2, a fully regulated crypto exchange in Abu Dhabi, and several established multi-million dollar Web3 projects across a range of sectors.