⛓️Fragmented Flow

This flow between the content creators, social media platforms, sponsors and consumers is typically highly fragmented, and imbalanced. Whereas companies, platforms and apps invest highly in one aspect of their operations. For long-form content people usually go to YouTube, for short form content people usually go to TikTok, for paid content people usually go to OnlyFans or Patreon, for images people usually go to Instagram, for businesses and companies people usually go to LinkedIn, for text people go to X (Twitter).

Each one of these platforms invest in their own medium, and each one of these platforms have a controlling in the market for network effect, with very little spillage or overlap.

Creators looking to establish themselves usually need to be present on all mediums. But following that, their share of the AD revenue is usually not enough to sustain their businesses, as they have to give a cut of their viewership ad revenue to every single platform they are on. Furthermore, if they try to scale, and sell their own products or services. Usually requiring their followers to go on a separate ecommerce platform.